MMU · High-ticket backend build

Build the backend that turns your expertise into a customer journey

Start with your intake. We’ll use it to map your offer ladder, buyer journey, and the systems that connect content, conversion, nurture, delivery, and upsells.

Before kickoff

Bring what exists. We’ll help shape what doesn’t.

Your business or idea

Tell us who you want to help, what you can help them with, and what stage you’re at today.

Your current assets

Share your website, offers, content, pages, emails, brand references, testimonials, and other materials.

Your access plan

Use invitations, delegated access, or a secure password manager. Never send passwords in the form.

What we map

One connected path from attention to higher-value delivery

Offer ladder

Core offer, mid-ticket next step, high-ticket offer, pricing direction, capacity, and who each step is for.

Acquisition path

Value content, TikTok Live or Webby, lead capture, nurture, challenge or core experience, and conversion moments.

Backend system

Pages, forms, email and text nurture, GoHighLevel, Zapier, calendar, payments, community, fulfillment, and follow-up.

How to use this

Answer what you know today

Unknowns are useful. They show us what needs research, testing, or a decision together. If you’re starting fresh, describe your expertise, the people you want to help, and the problem you’re most interested in solving.

After you submit, MMU will review your answers and use them to prepare the kickoff conversation and first build priorities.

Start the MMU intake

Open the intake form

Frequently Asked Questions

Do I need to have an offer already?

No. The intake has a starting-fresh path for clients who have expertise or an idea but need help shaping the offer.

Do I need to share passwords?

No. Use delegated access, invitations, a password manager, or a live setup session. The form collects access status and next steps, not passwords.

What should I send with the intake?

Send anything that helps us understand the current business: website, social profiles, offer documents, sales pages, emails, brand references, testimonials, recordings, and competitor examples.

What happens after I submit?

MMU reviews the intake, identifies the current-state gaps and decisions, then uses the kickoff call to confirm the first buyer journey and backend build sequence.